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I am a Global Product Executive Who Transforms Companies.

INFORMATION

ANTTI KUJALA
http://fi.linkedin.com/in/kujalaantti
​www.anttikujala.com
​[email protected]

EXPERIENCE

Picture

2022-

Vice President, Product Management
M-Files

Responsible for leading Product Roadmap across all offerings globally. Transforming Product Management organization from reactive-operative to visionary and strategic. Ensuring all development is user centric and design thinking-led. Driving strong AI strategy for the company. Supporting due diligence process for company majority recapitalization investment to private equity investors.

2021-2022

Sr. Director, Head of Design
M-Files

Leading user-centric design transformation of a leading Information Management product. Building a team and modern design approach from ground up, influencing whole development process and product strategy. Overhauling product identity through massive and successful redesign.

2020-2021

Head of User Experience
Bang & Olufsen, Copenhagen

Leading user experience strategy and delivery for the global portfolio of Bang & Olufsen. Re-structuring the UX Design team and redefining the deliverables in the creation process, aiming for a recognized, magical UX across the brand. Defending and securing the role of modern mobile app as part of B&O user experience.

2017-2020

Director, UX & Design, Member of global leadership team
Connected Devices and Digital Services, Amer Sports Group

My job is to help transform Amer Sports Group from a traditional sporting goods company to become truly digital. We have taken massive strides towards a mobile-centric experience with Suunto and Sports Tracker, and the development with the brand portfolio continues.

2011-

Head of Design, Member of global leadership team since 2017
​Suunto

Taking over both industrial and digital design, growing the team from 4 to 15 people. Truly transforming Suunto from a product-centric to experience-centric brand with strong digital angle. Contributing to a massive turnaround in challenging business situation, delivering significant year-on-year net sales growth against a rapidly growing competition and portfolio challenges.

2007-2010

Head of Design, Member of Global Leadership Team
Nokia Gear BU 

Complete overhaul of Nokia Original Accessories product strategy. Drastically simplified product range while building signature identity to all the products and made better business. Managing all this over a very large portfolio with 20+ product programs running at any given time and fighting a very challenging global economy.

2003-2007

Design Specialist to Design Director, Member of Global Leadership Team
Nokia Entry BU, Helsinki / Copenhagen / Beijing

Growing from a specialist and growing to director position, I helped rebuild the whole product and design strategy for Nokia’s single biggest business unit. First-hand contributing to massive NS growth from 4.4 Bn€ to 6.4 Bn€ and tripling the volume to 203 M units / year in a very competitive market with aggressively declining ASP. Running a design team in Beijing, China.

2002-2003

​Research Manager
Nokia Research Center

My first people leadership role. I took on an ailing technology research team and got it back on track, building clear targets for everyone and delivering what was expected.

1997-2002

Research Engineer to Industrial Designer
Nokia Research Center | Nokia Ventures
​
As the first and for a long time the only designer at Nokia Research Center, I was responsible for imagining and concretizing mechanics and UI input technologies into tangible design concepts. A fantastic and exciting job to have right out of university.

1997

Mechanical & Industrial designer (internship)
ABB Schalt- und Steuerungstechnik, Heidelberg, Germany

I enrolled the ABB global traineeship program for an internship in Germany. The company was building industrial relays and I redesigned the fascia of the casing. Also learning how to work in multicultural environment.

EDUCATION

Master of Science, 1998
Helsinki University of Technology, Helsinki University of Arts and Design, Helsinki School of Economics
Major: Machine Design
Minors: International Design Business Management (IDBM); Industrial Design

LANGUAGES

Finnish – native
English – full professional
Swedish – full professional
German – fluent
French – elementary

ACHIEVEMENTS

M-Files majority recapitalization investment preparation 2023-2024
Suunto digital services platform revamp 2017-2018
Building a Design Thinking -centric operation model at Suunto

Total overhaul of Nokia Original Accessories global design strategy 2008-2010
Global design strategy for Nokia Entry Business Unit 2003-2007 
Recurring keynote speaker at internal and external events, university classes and leadership training programs.
A loving father of 3 wonderful boys.

STRATEGY & BUSINESS EXPERIENCE

Member of Extended Leadership Team, M-Files 2021-
Member of Global Leadership Team, 
Amer Sports Connected Devices and Digital Services 2017-2020
Member of Global Leadership Team, Suunto 2017-2020
Member of Extended Leadership Team, Suunto 2011-2016 
Member of Global Leadership Team, Nokia Original Accessories 2007-2010
Member of Global Leadership Team, Nokia Entry Business Unit 2004-2007
Extensive experience in strategy planning for creative, product roadmap and digital services
Thorough understanding on operating businesses ranging from 100 Meur to 6+ Beur revenue

LEADERSHIP

A recognized people leader whose teams repeatedly operate at highest performance and motivation level.
Mentoring multiple individuals and aspiring young leaders, 2020-
Mentor in Finnish Entrepreneurs' mentoring program, 2017-
International mentor in Nordic Design Impact program, 2014
​Leading multinational creative teams, 2004-

Research manager 2002-2003

INTERNATIONAL EXPERIENCE

Global roles only since 2004
Extensive international business travel, at times up to 100 days / year

Thorough market deep dives in Europe, US, China, Latin America, APAC
Multi-site and multi-national creative leadership (Helsinki, London, Copenhagen, Beijing, Tokyo, LA)
Thorough understanding and respectful navigation of cultural workplace differences

TOOLS

M365
Figma

Adobe (PhotoShop, Illustrator, Acrobat)
Various CAD and sketching tools (Rhino 3D, InDesign, Sketchbook Pro, POP)
Excellent sketching and illustration skills
Esteemed presentation and storytelling skills

TRAINING

Nowena invitation-only executive coaching program 2024-
Executive Coaching, Henley Finland, 2023
Bang & Olufsen Leadership Program, 2021
Oxford Leadership, Self-Managing Leadership (SML), 2020
Digital Acceleration, Hyper Island; Stockholm, 2015

MPS Cross-company Mentoring, 2014-2015
Suunto Leaders’ Basecamp, leadership training, 2013
Creative Leadership, leadership training, CCL; Brussels, 2008
Choices, leadership training, Nokia, Feb-June 2005
Consumer Segmentation and product positioning, Nokia, 2004
Coaching and Motivation, team leadership training, Nokia / Langdon Associates, 2002
Project Manager Training, NRC 1998-99

SELECT MEDIA

https://www.bloomberg.com/news/articles/2007-08-10/nokias-global-design-sensebusinessweek-business-news-stock-market-and-financial-advice
SUUNTO (English version) - magazineb
https://issuu.com/aaltouniversity/docs/aum_18_web
Keynote at Ixonos Breakfast
https://www.kauppalehti.fi/uutiset/kello-kiteyttaa-ajan-hengen/c0b0d7e8-e082-333c-a741-c801944e91e1
Suunto Customizer
Future Proofing Businesses Podcast​​
UXistanbul Speaker Intro
​​UXDX EMEA Speaker Intro
Boardman Member Intro
Design Forum Finland: M-Files
Tivi: M-Files Design Capability Tripled

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  • EXPERIENCE
  • CV
  • CONTACT