Your brand needs to have an engaging presence through digital channels. It calls for understanding the importance of analytics, user retention, and continuous re-thinking of the hooks that make people want to come back to you. It may even mean re-thinking what business you are in, and what is the value you bring as a brand.
Bang & Olufsen - Enhancing Physical with Digital
|
Bang & Olufsen is a brand with heritage others can only dream of. Established in 1925 in Denmark, over the years it has over and again redefined how great sound should look like. B&O has been in the bleeding edge of design throughout the years. In 2020, we wanted to make a step change in how the digital experience of the products should be led and what would it look like.
Among many new things, we re-established the role of B&O Mobile App, making it more clear and engaging to the user. Future of controlling and experiencing sound both at home and on the go will be thoroughly rewarding! |
|
Suunto - Mobile-Centric ExperienceIn 2016, we detected the first signals causing us to re-think Suunto digital experiences as mobile-centric and abandon our web-and PC-centric legacy. I set up a project to rapidly learn more about our users in China, the real life lab of digital acceleration.
Through UX research and co-creation workshops in China, we defined the fundamentals of the new mobile app and started building the foundation. Today, the Suunto App is the primary digital service for Suunto. A massive transformation has taken place and I am proud of originally identifying this opportunity and driving it through. |
|
Suunto - from a Product Brand to an Experience BrandFrom summer 2016, Suunto massively updated Suunto Movescount sports service. This update was the latest step in the strategy of making Suunto a truly inspirational experience brand. Design Team was instrumental in both drafting the UX vision and executing the design.
|
|
Sports Watch UXSports watches are packing increasing amount of functionality, and the expectation from users is growing rapidly. I have been responsible for building a unique, easy-to-use UI for all Suunto sports watches and diving computers. They can be operated in any weather, lighting and racing situation.
|
|
Graphical UI for Diving ComputersDiving computers user interfaces are very factful for a good reason: they are essential to the user's health. Most dive UI's used to show only numerical information. That changed with Suunto launched EON Steel, Suunto's first diving computer with a graphics-enhanced colour UI. Among other things in the process, we took our UX designers to commercial airline flight simulator and learned how airplane cockpit displays are designed for maximized visual and cognitive ergonomy. The findings provided part of the insight and inspiration for new UI design.
|
|
Suunto Movescount DNAIn 2013, we made the first UX update to Suunto Movescount. The target was to give the service a more on-brand character while significantly improving the usability in all devices. This redesign also strongly influenced the watch and diving computer UI, further unifying the brand.
The redesign won us international iF Design Award in 2014. |
|
Suunto UI FontIn collaboration with Typolar, a Finnish graphic design agency, we developed a new font for Suunto Movescount and our device UI's. Good readability on a small screen is essential for a well functioning sports watch, and the font plays a centric role here.
With both the brand identity and readability in extreme conditions as drivers, the font was successfully taken into use for all Suunto devices and services. |
|