From 2004 to 2007 I led design strategy and delivery for Nokia Entry Products business unit. I had the opportunity to work with a fantastic in-house design team in Beijing. We came up with a strategy that helped find new customers in the emerging markets with great products that brought design and connectivity to hundreds of millions of people – commanding about 50% of Nokia sales volumes at the time.
Nokia 1110 "Hutch", 2005This humble little phone and its sister 1110i became world’s biggest-ever selling mobile device with 250 million units sold, bringing mobile connectivity at affordable price to more people than ever before.
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Nokia 2630 "Barracuda", 2006Barracuda was one of the first serious ventures in creating a truly credible business phone for emerging markets. At the time, it was also the thinnest mobile phone Nokia ever had produced.
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Nokia 1650 "Tonga", 2007Nokia 1650 was one of the first colour display phones for the emerging markets. We successfully created a beautiful design at an extremely low budget.
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Nokia 2600 "Cayman", 2008Nokia 2600 brought the Colour & Material Design to a previously unseen level at emerging markets. We brought a very fashionable-at-the-time gradient effect coatings to this phone, making it appear much above its price.
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(All images courtesy of Nokia)